Merle Norman Photo Shoot
Once Merle Norman decided to adopt an e-commerce website to sell products D2C in addition to their brick and mortar studios, there was a great need for evergreen photography content that showcased the products in a way that was modern, yet timeless. With a history dating back to the 1930s, it was important to honor the brand’s past while also embracing the future.
While overseeing creative for the initial site launch, I helped plan and execute this content photo shoot. The imagery was used on web banners, category landing pages and social media.
ROLE: Art Director; Stylist; Post-Production Manager
Having an equal understanding of the design vision and the technical limitations of the website layout was valuable on set — we needed scalable, responsive imagery with strong lines, sexy textures and clean backgrounds.
Post-production process
Great planning sets you up for success and I looooove a good mood board. Here’s a look at mine for this shoot!
COLLABORATORS: Richard Ruthsatz, Photographer; Martina Tolot, Retoucher; Gail Melikian, VP Creative Services