Foodida Acquisition Campaign
Foodida is the app that has your meal covered by offering fast food delivery to select neighborhoods on the Westside of LA and in the San Fernando Valley.
The goals of this campaign were to acquire new app users in the targeted geographic locations where Foodida delivery is available, and improve churn
rate for existing customers.
I wore many hats leading the creative of print and digital marketing assets to support user acquisition, market in-app promotions and educate new customers on how the app works as both a consumer and a driver.
ROLE: Art Director; Photographer; Retoucher
LA Weekly Ad Feature
Digital ad buy targeted geographically and for foodie-specific articles.
Business Card Guerilla Handouts
Printed handouts were displayed on local restaurant counters, in dispensaries,
and were also handed out by the Foodida Street Team at local events to spread the word.
Pandora Radio Ad
This visual complemented a 30-second spot that was targeted based on zip code
Imagine you could get your favorite fast food
delivered to your door 24/7… and it was
delivered by your yoga instructor.
And the night before, her sandwich was
delivered by the bro from the bike shop.
And the night before that, bike dude’s double
cheeseburger was brought to you by the social
media guy down the street.
Is this some weird dream? Nope, this is
Foodida, the fast food delivery community.
Get your favorite drive-thru meals on demand,
or deliver to your neighbors and get paid.
Click now to get the app and use code:
PANDORA for free delivery on your first order.
Foodida: Fast Food Delivered.
Direct Mail Postcard
Hand-addressed and sent to repeat users to entice them to continue using the app
Val Pak Insert
Geographically targeted printed placement in the local Val Pack
COLLABORATORS: Rob Guizio, Copywriter; Travis Nuckolls, Senior Marketing Manager